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Matters Financial |
January 2003
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Beating the Market and Other Dumb Ideas
Back in the good old days, when the stock market was going up, December and January were the months of outrageous predictions. Twelve months hence the Dow would be at 20,000, or 40,000 or a bazillion. At last, every prognosticator in the business is exercising some caution. Now if they would just drop the words "beat the market" from their list of pat phrases. Click here to read more.
Reasons to be Cheerful in 2003
The mood of investors as 2003 begins appears to be as black as their balance sheets are red. For the third year in a row, the DJIA closed lower, and the other major stock indices followed suit. Bottom-fishing is, of course, one of the more effective ways of losing money short of outright burning it. Yet, there are reasons to think better prospects, if not prices, lie ahead. Click here to read more.
The Curse of Stadium Sponsorship
Advertising can be a great benefit to a company. Building a better mousetrap has no value if the customers don't know it exists. But when a corporation spends perfectly good money to put its name on a stadium or arena, hoping that constant name repetition will benefit its bottom line, it is asking for trouble. The proof? There are currently 61 such sponsors and in the last 19 months, 8 have gone bust. Click here for our view.