|
Matters Financial |
December 2002
|
Dividends before Stock Price
The excessive exuberance that Wall Street suffered for years, and for which we are all still paying, would have been less severe had investors focused on dividends rather than earnings, marketshare, and new economy wealth from thin air. But to make the approach effective, the double taxation of dividend income must end, no matter how ideologically satisfying it may be. Click here to read more.
Does Advertising Really Work?
Sergio Zyman, ex-head of Coca-Cola's marketing efforts, has upset a load of Madison Avenue types with his new book, The End of Advertising as We Know It. It seems the Mexican-born Zyman has dared to suggest that advertising, and its bastard cousin, marketing, actually must show some results to be justified. Winning Cleo Awards comes second to selling stuff to clients who pay the bills. Click here to read on.
CEO Superstars
As World Com tries to get back on its feet, the hunt for a new CEO has illustrated a sad and unfortunate trend in American corporate governance. Plausible names like Rudy Giuliani (New York's ex-mayor) have been joined with very unlikely ones, including actors and actresses. And why? Because Wall Street believes in that star power will translate into star quality stock performance. It just ain't so. Click here to find out why.