That’s Entertainment

13 January 2006



Jeans Makers to Create iPod Pocket

Apple, the little computer company that could and does, finishes its MacWorld Expo in San Francisco today. The geek world was abuzz with what new and way cool stuff Steve Jobs would offer the technophiles, and they were given a few things to hold them over for a bit. However, the iPod remains the device of the 21st century. Levi Strauss is even changing the way it makes blue jeans to accommodate them.

Now, blue jeans have been around since the San Francisco Gold Gush of 1849, so for their makers to tinker with what works is a big deal. They have stone-washed their denim, given them boot cuts, flared the bottoms, tightened the seat, put buttons on the fly (a bad idea for beer drinkers, by the way) and so on. Yet, never have they created a place to put an electronic device until now.

Looking back into fashion history, this kind of thing hasn’t been seen since the watch pocket appeared. When gentlemen gave up their waistcoats, there was nowhere for them to put their watches, so Levi and others, created the watch pocket – that really small pocket on the right hand side that gets in the way when one is trying to fish around for exact change (hint, leave all change in the left pocket). Eventually, pilots in World War I discovered that wearing the watch on one’s wrist was a better move, but the stupid watch pocket remains on many versions of the blue jean.

“The Levi's RedWire DLX Jean is the latest extension of the Levi's brand leadership position by merging fashion and technology that provides consumers with the most innovative way to enhance their portable, digital music lifestyle,” said Robert Hanson, Levi's US brand president in a press release full of marketing bullshit. The upshot is that an iPod docking cradle is built into the jeans, a joystick remote control has been designed into the jeans' watch pocket, and retractable headphones have been built directly into the jeans.

As of this morning, the Kensington Review couldn’t find a retail price for these. No doubt Levi will sell a great many of these, however. The only question is how does one clean them?


© Copyright 2006 by The Kensington Review, Jeff Myhre, PhD, Editor. No part of this publication may be reproduced without written consent.
Produced using Fedora Linux.

Home

Google
WWW Kensington Review







Amazon Honor System Click Here to Pay Learn More